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Hop to Health with Hapi

I designed this hypothetical program to educate, involve and excite children and parents about making healthy choices with the Canadian Paediatric Association.  

Over 25% of Canadian children are categorized as obese. The leading causes of childhood obesity are poor physical activity and lack of nutrition. The character Hapi is designed to address both root elements of the problem, activity and nutrition, through an experiential campaign executed in supermarkets across Canada. 

Target Market & User Personas

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Mid-income to low-income families, targeting mothers and children aged 6-11 years old. 

Britanny, 36 and Mikey, 8

Britanny is a mother of 2 that wants to give her children the best, and works hard to keep them happy. Sometimes this means she allows them to enjoy extra treats. She wants to make sure her kids have a healthy balance, but she is often tired and time-crunched resulting in choosing easy meals over healthy meals. 

 

Her son Mikey loves going wherever his mom goes. He loves soccer, playing with his friends and says his favourite subject is recess. 

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User Journey Map

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Entering the Store

Parents and children are introduced to the program at the entrance of the grocery store with a large poster encouraging you to take a handout.

 

The handouts include a sticker of the character Hapi to engage the children from the start and encourage the parents to enjoy the experience.  

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In-store floor decals lead the kids from the front entrance to areas where healthy foods and Hapi cards are, these decals follow the natural flow of the store to prevent friction. 

Hapi Cards

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The informational Hapi cards are categorized into Heart Healthy, Brain Bites and Muscle Munchies.

 

They are placed next to specific foods and contain information about the health benefits of these foods. The transit ad is designed to inform the public about the Hop to Health with Hapi Program direct people to participating grocery stores like No Frills.

 

On the Way Out

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As customers leave through the checkout they can receive a Hop to Health with Hapi tote bag and colouring book.

In order to end the experience with the program on a high-note, these items are designed to please the parents and children while supporting continued visual and word-of-mouth marketing of the program.  

 

THANKS FOR STOPPING BY

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